Tezos Ukraine Landing Page Design
Go to the projectThe main brief was to create a landing page that would serve as a branded content for Tezos Ukraine on online-magazine forklog.com. Baking on Tezos was the main theme of the project.
The main purpose: the aim was to tell that baking on Tezos is simple, safe and more profitable than delegation. Describe the benefits of baking.
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01
Customer identity research.
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02
Study of various products of the similar cryptocurrency subject.
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03
Review of different sites about baking.
A bakery was chosen as the basis of the style to create a "delicious" mood and move away from the technological nodes which are used everywhere now.
Structuring the content before the visuals
Following the Tezos brand identity, research and the sign off the wire-frames I began design of the user interface. Following the design pattern of the 8 px grid system the final result is clean, modern and easy on the eye.
A set of 12 custom line icons for the site's topic and installation grids — baking, node setup and wallet actions all drawn in one consistent, hand-inked style.
Color scheme and typography is based on the customer's identity. Illustration style correlates with forklog.com style. Thus we get a combination of styles of the customer and the site where the project is published.
Roboto Slab
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Result: The special project launched on forklog.com, turning a technical staking mechanism into an inviting, bakery-themed story — one that explains baking on Tezos, walks bakers through node setup on Windows, Linux, macOS and Docker, and makes the case that baking is simpler, safer and more profitable than delegating.
